Last Thursday was my first day working for Emslie Creative. This was the press day for Nicole Richie's brands,Winter Kate and House of Harlow 1960, and also for the knitwear designer Madeleine Thompson.This was such an amazing opportunity for me; being my first placement in fashion PR and being able to have such a hands on experience with such reputable members of the press was great. It was my duty to welcome the members of the press and make them feel at ease. I also helped the press with any queries on the brands and gave them details on when they would be able to gain some samples.
It was great getting used to talking to people from the industry and networking with bloggers and magazine journalists. Over 60 people attended the press day in total, a great success.
Winter Kate - House of Harlow 1960 Spring/Summer 2012 collection
Basement of Soho House
Winter Kate - House of Harlow 1960 Spring/Summer Shoe 2012 collection
Nicole Richie's designs are inspired by her travels through Northern Africa, such as the Souks of Marrakesh, Morocco and the Eyptian Sarcophagus. The feminine qualities to the garments are complimented with the amazing intricate woven detailing. You would not feel out of place roaming around the Sahara dessert wearing one of her beautiful pieces.
Layla x
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